Dublin, 30th September 2013

The Jägermeister Evening of Intrigue was a uniquely immersive, experiential event which allowed Jägermeister’s Irish trade customers and guests to gain a better understanding of the popular brands’ rich composition and flavour. The evening took place in Christchurch Cathedral beginning in the Crypt and proceeding to the nave of the Cathedral for a surprise concert in the most spectacular setting. In the spirit of the event our lips are sealed as to how exactly we thrilled those in attendance but, needless to say, this event won’t be quickly forgotten. Jäger infused canapés anyone?!


Services provided by Magnum Events at Jägermeister Evening of Intrigue

Access Control

– Careful management of highly secretive guest list before and during the Jägermeister Evening of Intrigue

– Design and implementation of full accreditation solution including wristbands and lanyards

– Detailed post event report on which invitees actually came and for how long.

Artist Liaison

– Management of artist requirements and hospitality needs

– Management of transport and accommodation

– Collaboration to ensure artists shared the same vision for Jägermeister Evening of Intrigue

– Pre event liaison to ensure technical requirements are met

Budget Management

– Pre event budget estimation

– Budget management & control

– Provision of updates and projections throughout project

– Post event budget analysis and report on Jägermeister Evening of Intrigue

Crowd Management

– Identification, provision and management of a performance space

– Planning and management of an ad-hoc event space

– Implementation of a temporary outdoor smoking area

Event Invitation


– Delivery of an innovative event invitation

– Collation of supplier and performer insurance documentation

– Collation of all other relevant documentation; structural & fire safety certificate etc.

Event Management

– Development of an Event Management Plan

Production Coordination

– Identification of resource requirements

– Supply of temporary infrastructure

– Development and implementation of an event production timeline

– Supplier liaison & Management

Risk Management

– Identification of potential project risks

– Management of fire safety risks

– Liaison with event safety consultants

– Implementation of risk management and elimination processes

Security Management

– Security scheduling and management


– Signage management plan development and implementation

– Design of event signage

Site Planning

– Creation of scaled (.dwg) CAD drawings

– Positioning of temporary event infrastructure and requirements


– Sourcing exactly the right event staff for this unique operation

– Development & delivery of briefing plans and packs

– Staff Management on the ground, on the day

Venue Selection

– Site visits with client to a number of proposed venues

– Venue hire negotiations with Christchurch Cathedral

For more information about Jägermeister please click HERE to visit the website